{"id":2191,"date":"2025-11-25T12:49:56","date_gmt":"2025-11-25T15:49:56","guid":{"rendered":"https:\/\/oxycom.tech\/?p=2191"},"modified":"2025-11-25T18:01:50","modified_gmt":"2025-11-25T21:01:50","slug":"canva-ovos-premium-gracyanne-barbosa-campanha-viral","status":"publish","type":"post","link":"https:\/\/blog.oxycom.tech\/oxyblog\/canva-ovos-premium-gracyanne-barbosa-campanha-viral\/","title":{"rendered":"Gracyovos: an\u00fancio viral de Gracyanne Barbosa era a\u00e7\u00e3o do Canva."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/web.facebook.com\/oxycom.oficial\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/oxycom.tech\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/oxycomtech\/?viewAsMember=true\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><sub>Not\u00edcia original \u2014\u00a0<em>Por O GLOBO \u2014 Rio de Janeiro<\/em>:<a href=\"https:\/\/oglobo.globo.com\/ela\/noticia\/2025\/11\/25\/o-misterio-de-gracyovos-revelado-a-reviravolta-que-pegou-todos-de-surpresa.ghtml\">\u00a0O Globo<\/a><\/sub><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entenda de que forma uma narrativa inusitada tomou for\u00e7a e virou fen\u00f4meno nacional<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/oxycom.tech\/wp-content\/uploads\/2025\/11\/image-9-1024x597.png\" alt=\"\" class=\"wp-image-2204\" srcset=\"https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/image-9-1024x597.png 1024w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/image-9-300x175.png 300w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/image-9-768x448.png 768w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/image-9.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00faltimos dois dias, o Brasil se viu imerso em discuss\u00f5es sobre a suposta marca premium de ovos lan\u00e7ada por <strong>Gracyanne Barbosa<\/strong>\u00a0\u2014 com embalagens luxuosas, slogans chamativos, unboxings dignos de joalheria e uma hist\u00f3ria constru\u00edda para viralizar. No entanto, o plot twist: o produto n\u00e3o existia. Tratava-se de uma campanha do Canva, projetada para evidenciar o potencial criativo da plataforma.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gracyovos | Canva\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/c60JvaPrziU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A revela\u00e7\u00e3o surpreendeu tanto o p\u00fablico quanto o mercado de marketing, que assistiu a um caso de viraliza\u00e7\u00e3o espont\u00e2nea se tornar um exemplo concreto de como uma ideia simples pode gerar grande impacto cultural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o estrategista de marca Al\u00ea Vazz, baseado em Londres, a a\u00e7\u00e3o foi um acerto estrat\u00e9gico. &#8220;O Canva fez o que poucas marcas t\u00eam coragem de fazer: usou o absurdo como ferramenta de ensino. N\u00e3o venderam ovos. Venderam imagina\u00e7\u00e3o. Venderam a prova de que qualquer pessoa pode criar algo culturalmente relevante utilizando a plataforma&#8221;, afirmou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"920\" src=\"https:\/\/oxycom.tech\/wp-content\/uploads\/2025\/11\/Sem-Titulo-2.png\" alt=\"\" class=\"wp-image-2228\" srcset=\"https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/Sem-Titulo-2.png 920w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/Sem-Titulo-2-300x300.png 300w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/Sem-Titulo-2-150x150.png 150w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2025\/11\/Sem-Titulo-2-768x768.png 768w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o se mostrou bem pensada em todos os aspectos.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criaram um produto deliberadamente curioso para gerar humor, fofoca e engajamento.<\/li>\n\n\n\n<li>Deixaram a internet fazer o resto, sem interferir.<\/li>\n\n\n\n<li>Quando a especula\u00e7\u00e3o tomou conta, revelaram a verdade e conectaram tudo ao prop\u00f3sito do Canva.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para Al\u00ea, o timing foi impec\u00e1vel. &#8220;Eles perceberam que a melhor propaganda n\u00e3o \u00e9 a que se apresenta, mas a que se revela. O Brasil deu risada, discutiu, compartilhou e, no final, descobriu que tudo foi criado no Canva. \u00c9 uma jogada brilhante&#8221;, declara.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que parecia uma brincadeira virou uma das campanhas mais comentadas do ano, mostrando que criatividade, quando bem executada, pode ter mais impacto do que m\u00eddia comprada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A li\u00e7\u00e3o?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O futuro do marketing est\u00e1 em criar hist\u00f3rias que o p\u00fablico queira espalhar, n\u00e3o porque foi pago para isso, mas porque s\u00e3o boas demais para serem ignoradas. &#8220;O Canva n\u00e3o entrou na conversa. Ele a criou. E esse \u00e9 o n\u00edvel mais alto de branding&#8221;, conclui Vazz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pol\u00eamica dos \u201covos premium\u201d de Gracyanne Barbosa era, na verdade, uma a\u00e7\u00e3o do Canva. <\/p>\n","protected":false},"author":1,"featured_media":2194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[993,35,992,991,261,878,975,424,44,995,994],"class_list":["post-2191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ale-vazz","tag-branding","tag-campanha-viral","tag-canva","tag-criatividade","tag-estrategia-de-marca","tag-gracyanne-barbosa","tag-marketing-de-conteudo","tag-marketing-digital","tag-ovos-premium","tag-viralizacao"],"_links":{"self":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts\/2191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/comments?post=2191"}],"version-history":[{"count":8,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts\/2191\/revisions"}],"predecessor-version":[{"id":2230,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts\/2191\/revisions\/2230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/media\/2194"}],"wp:attachment":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/media?parent=2191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/categories?post=2191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/tags?post=2191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}