{"id":2332,"date":"2026-02-04T15:22:40","date_gmt":"2026-02-04T18:22:40","guid":{"rendered":"https:\/\/oxycom.tech\/?p=2332"},"modified":"2026-02-04T15:22:42","modified_gmt":"2026-02-04T18:22:42","slug":"toguro-head-comunicacao-cimed-creator-economy","status":"publish","type":"post","link":"https:\/\/blog.oxycom.tech\/oxyblog\/toguro-head-comunicacao-cimed-creator-economy\/","title":{"rendered":"Toguro assume como Head de Comunica\u00e7\u00e3o da Cimed e prova o poder da Creator Economy"},"content":{"rendered":"\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/web.facebook.com\/oxycom.oficial\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/oxycom.tech\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/oxycomtech\/?viewAsMember=true\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A farmac\u00eautica&nbsp;<strong>Grupo Cimed<\/strong>, uma das maiores do Brasil, acaba de anunciar uma movimenta\u00e7\u00e3o ousada e estrat\u00e9gica: a contrata\u00e7\u00e3o do influenciador digital&nbsp;<strong>Thiago \u201cToguro\u201d<\/strong>, conhecido principalmente por sua presen\u00e7a marcante no universo fitness e viraliza\u00e7\u00e3o do meme \u201csabor energ\u00e9tico\u201d, para assumir o cargo de&nbsp;<strong>Head de Comunica\u00e7\u00e3o<\/strong>&nbsp;da companhia.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/oxycom.tech\/wp-content\/uploads\/2026\/02\/image-1024x758.png\" alt=\"\" class=\"wp-image-2333\" srcset=\"https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2026\/02\/image-1024x758.png 1024w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2026\/02\/image-300x222.png 300w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2026\/02\/image-768x568.png 768w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2026\/02\/image.png 1169w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A not\u00edcia, divulgada nas redes sociais tanto pela Cimed quanto pelo pr\u00f3prio Toguro, causou grande repercuss\u00e3o nas comunidades de marketing e comunica\u00e7\u00e3o, principalmente por marcar um movimento ainda pouco comum no Brasil: um criador de conte\u00fado assumindo uma posi\u00e7\u00e3o formal de lideran\u00e7a estrat\u00e9gica em uma grande empresa tradicional.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quem \u00e9 Toguro?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toguro \u00e9 influenciador digital com forte atua\u00e7\u00e3o no universo&nbsp;<em>fitness<\/em>&nbsp;e lifestyle, acumulando milh\u00f5es de seguidores em plataformas como TikTok, Instagram e YouTube. Sua linguagem direta e aut\u00eantica conquistou comunidades engajadas ao longo dos anos, bem al\u00e9m de conte\u00fados de treino e motiva\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"464\" src=\"https:\/\/oxycom.tech\/wp-content\/uploads\/2026\/02\/image-1.png\" alt=\"\" class=\"wp-image-2334\" srcset=\"https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2026\/02\/image-1.png 825w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2026\/02\/image-1-300x169.png 300w, https:\/\/blog.oxycom.tech\/oxyblog\/wp-content\/uploads\/2026\/02\/image-1-768x432.png 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O meme do \u201c<strong>sabor energ\u00e9tico<\/strong>\u201d, uma brincadeira em torno de bebidas gaseificadas associadas a energ\u00e9ticos, viralizou de forma completamente org\u00e2nica nas redes, posicionando Toguro como um dos criadores mais comentados do momento. Esse fen\u00f4meno chamou a aten\u00e7\u00e3o de marcas e profissionais do mercado por mostrar como uma ideia culturalmente ressonante pode se transformar em narrativa poderosa sem investimento massivo em m\u00eddia paga.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que esse movimento significa para o mercado?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A nomea\u00e7\u00e3o de Toguro pela Cimed vai muito al\u00e9m de uma estrat\u00e9gia de buzz ou&nbsp;<em>PR<\/em>. Ela sinaliza uma redefini\u00e7\u00e3o do papel da comunica\u00e7\u00e3o corporativa na era digital:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 <strong>Comunica\u00e7\u00e3o conectada \u00e0 cultura:<\/strong>\u00a0Em vez de campanhas tradicionais, a Cimed aposta em linguagem relevante e conectada diretamente com os comportamentos do p\u00fablico nas plataformas sociais.\u00a0<br>\u2022 <strong>Creator como infraestrutura de marca:<\/strong>\u00a0O influenciador assume uma fun\u00e7\u00e3o estrat\u00e9gica, n\u00e3o apenas de rosto da campanha, mas como l\u00edder na constru\u00e7\u00e3o de narrativas.\u00a0<br>\u2022 <strong>Acelerador de presen\u00e7a digital:<\/strong>\u00a0Com experi\u00eancia na constru\u00e7\u00e3o de comunidades e aten\u00e7\u00e3o org\u00e2nica, Toguro potencializa o alcance da marca de maneira aut\u00eantica \u2014 um ativo cada vez mais cr\u00edtico em um mundo saturado de mensagens publicit\u00e1rias.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"NOVA CONQUISTA - AGORA TRABALHO PRA CIMED\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-DIO6oBSQT0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essa movimenta\u00e7\u00e3o tamb\u00e9m exp\u00f5e uma tend\u00eancia mais ampla: empresas tradicionais est\u00e3o percebendo que\u00a0<strong>aten\u00e7\u00e3o, narrativa e comunidade<\/strong>\u00a0t\u00eam impacto direto em resultados de neg\u00f3ci, muitas vezes mais do que os canais tradicionais de comunica\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O desafio e a oportunidade<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao trazer um criador de conte\u00fado para liderar a comunica\u00e7\u00e3o, a Cimed demonstra estar aberta a novas formas de pensar e executar estrat\u00e9gias. Claro que esse movimento gera debate, muitos questionam se forma\u00e7\u00e3o acad\u00eamica ou anos de experi\u00eancia formal s\u00e3o substitu\u00edveis pela \u201cexpertise cultural\u201d de um influenciador. Mas, sob outra perspectiva, essa decis\u00e3o tamb\u00e9m pode ser vista como:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Uma aposta na&nbsp;<strong>agilidade narrativa<\/strong>&nbsp;em um mercado hipercompetitivo<br>\u2714 Um refor\u00e7o na import\u00e2ncia da&nbsp;<strong>linguagem cultural e autenticidade<\/strong><br>\u2714 Uma forma de conectar a marca a p\u00fablicos jovens e a conversas relevantes<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing contempor\u00e2neo n\u00e3o \u00e9 mais apenas sobre o que voc\u00ea diz, mas sobre\u00a0<strong>como, quando e para quem voc\u00ea entende<\/strong>. E quando grandes players abra\u00e7am isso, sinalizam para todo o mercado que a jornada da aten\u00e7\u00e3o virou parte vital da estrat\u00e9gia de comunica\u00e7\u00e3o<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A farmac\u00eautica Grupo Cimed, uma das maiores do Brasil, acaba de anunciar a contrata\u00e7\u00e3o de  Thiago \u201cToguro\u201d<\/p>\n","protected":false},"author":1,"featured_media":2335,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,447],"tags":[35,1131,1124,1125,1126,996,1128,1129,1130,1127,44,1132,51,54,1123],"class_list":["post-2332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-mercado","tag-branding","tag-cases-de-marketing","tag-cimed","tag-comunicacao-corporativa","tag-creator-economy","tag-cultura-digital","tag-estrategia-de-marketing","tag-influencia-digital","tag-marketing-brasileiro","tag-marketing-de-influencia","tag-marketing-digital","tag-marketing-e-comunidade","tag-marketing-moderno","tag-redes-sociais","tag-toguro"],"_links":{"self":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts\/2332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/comments?post=2332"}],"version-history":[{"count":2,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts\/2332\/revisions"}],"predecessor-version":[{"id":2338,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/posts\/2332\/revisions\/2338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/media\/2335"}],"wp:attachment":[{"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/media?parent=2332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/categories?post=2332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.oxycom.tech\/oxyblog\/wp-json\/wp\/v2\/tags?post=2332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}